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Technology

What in the [Dell] World?

What comes to mind when thinking about Austin as a tourist destination? Most would recite our mantra as "The Live Music Capital of the World" with a proud, Texas-sized smile.

But recently, Austin has been referred to as high tech's "Silicon Hills," or the southern answer to San Jose, California's Silicon Valley of the high tech industry.

We'd have to agree. Just look at the companies located and headquartered here. When the F1 US announcement was made last year, we quickly defended the decision, citing Austin's ability to absorb hundreds of thousands of visitors throughout the year and serve as a great place to live and work throughout the year, due in large part to the numerous technology companies in our backyard.

Developing Central Texas: F1 Makes Its Mark

Earlier this month, Kevin and I had the opportunity to attend the Austin-San Antonio Growth Summit, hosted by the Austin Business Journal and the San Antonion Business Journal. The purpose of the summit, which was attended by business-minded people from varying sectors, was to introduce two of the largest projects for Central Texas: Formula One and State Highway 130.

This will be a multi-part article addressing different components of growth in Central Texas. Here is an introductory interview with Bruce Knox, Executive Vice President of Circuit of the Americas:

Shanghai and Other Things

A Thriller in China

I’m not sure if the big winner of last weekend’s grand prix in Shanghai was race winner Lewis Hamilton, whose daring overtaking and brilliant race strategy secured his first win of the season, or drive-the-wheels-off-the-car Mark Webber, whose ascent to a podium finish after a P18 start was among the most thrilling that I have seen.  (Or maybe it was all you Webber fans who put him on your fantasy F1 team like me…)

Jaime Alguersuari retired on lap 10 after a pit stop mishap. (photo courtesy of Reuters)

No doubt Hamilton rides a swell of momentum to Istanbul as F1 charges on to Europe for the next three races – a similar momentum carried by an underperforming Webber as of late, which couldn’t have come a moment sooner for him.  Let’s not forget the other big headline in the 23 drivers of the field of 24 who remained on track at the checkered flag to make the wheel-to-wheel driving all the more interesting (only STR-Ferrari’s Jaime Alguersuari retired from the race after his right rear wheel popped off shortly after exiting the pits).

Whichever of last weekend’s stories you favor, I’d be willing to bet most of what I own that the lot of F1 fans would agree that round three of 2011 was among the more dramatic and exciting races in recent history.  At the forefront of the big stories so far this season are the new Pirelli tyres.  At the beginning of the season, I myself wasn’t a big fan of them or the FIA’s intention for them to wear out so quickly, but it’s hard to defend my original argument when you examine the action of the China race.  If nothing else, being forced to pit more often than the old Bridgestone tyres required generally gives way to the possibility of more overtaking chances and more race shakeups overall.

Specific to the Chinese GP however, we saw that those drivers who pitted early and often seemed to move up as the race went on – though most didn’t finish the race as high in the ranks as their best running position –while most who stuck to the 2-stop strategy found themselves losing tenths of seconds (or more) on each lap by race end as their tyres disintegrated from under them.  To understand that, all you have to do is take a look at Webber’s Simply in terms of positions gained, Mark Webber turned in one of the best performances of his career in Shanghai. (photo courtesy of AFP/Getty Images)race.  After a dismal qualifying performance on Saturday, he moved up 15 spots, mostly in the second half of the race, on a 3-stop strategy and was turning in laps 2 and 3 seconds faster than much of his equally-skilled competition.  Hell, if he had gotten around some of the slower traffic that kept him at bay in the earlier half of the race, we might be talking instead about the greatest come from behind victory in F1 instead of Hamilton’s immense effort to take P1.  The other big mover and shaker behind Webber, also thanks to the 3-stop strategy (and of course, years of experience and winning F1 races and championships), was veteran Michael Schumacher.  Though the majority of his performances on track since returning to an F1 car full-time last season have been, to say the least, a bit lackluster, he and his Mercedes crew engineered an admirable 8th place finish after starting from P14.

 Considering the night-and-day difference in performance between a fresh set of Pirelli option (soft compound) tyres vs. a worn-out set, the 3-stop race was certainly the way to go for China -and it likely will be so for many other tracks on the calendar yet to see the new tyre provider.  A big part of this strategy included starting the race on the prime (hard compound) tyres, which were a whole second slower per lap than the options in Shanghai, and make your first pit before everyone else to switch to the options. (Remember that each driver has to use at least one set of each compound during the race.)

And let’s not forget the addition of the DRS (Drag Reduction System, or movable rear wing), and the return of KERS (Kinetic Energy Recovery System) this season.  I may personally criticize the rules governing where and when the DRS may be used (“let ‘em drive” I say), but like the new tyres it has also given way to some great moments on track - namely some of those gripping overtaking situations on Shanghai’s unusually long back straight going into turn 14.

Undoubtedly, the new equipment and regulations introduced (or reintroduced) this season have added to the racing excitement of Formula 1.  And in the end, that’s what the fans want – clever race strategy, brilliant driving, and exciting races.  As dominating of performances as championship points leader and current world champion Sebastian Vettel has been delivering since last season, he will surely be in the crosshairs of the other talented drivers wielding all these new weapons in the races to come.  If the Chinese GP was any indication, the new additions of 2011 are sure to deliver a more level playing field and much closer race finishes than in years past.  Beware, Seb -I don’t think we’re in 2010 anymore.

The Return of KERS

After sitting on the sidelines last year, KERS makes its way back into the cars for the 2011 season.  This is a good thing if you drive for a team that has seamlessly integrated the heavy system into your car so that it can deliver up to an 80-hp boost after hard braking in the corners (this bonus power equates to a 0.3 to 0.5 second faster lap time if you are leaning on it as much as you should be).  This is a bad thing if you are Mark Webber (or Sebastian Vettel) and it has just been dead weight in your car since the season started.  Sebastian was able to use his KERS for parts of the Chinese GP, however poor Webber was instructed not to use his in Shanghai for the third time in as many races.  (Just imagine how much faster he still could have willed his car around the track with it working properly…)  As much brainpower as Red Bull Renault has on board, I still quite don’t know why they haven’t worked out the kinks on the systems in both cars yet (but then again, I don’t work for a multi-million dollar racing organization).  Given my comments above about leveling the playing field though, fixing these systems should be priority one for RBR if they want to hang at the top of pack again this season.

We Really Have to Wait Another Two Weeks?

What of the drivers’ performances through the first three rounds?  Everyone expects the big three (RBR, Mercedes McLaren, and Ferrari) to be at the top, but what about the other guys?  At the beginning of the year, I was stoked to see what rising stars Robert Kubica and Nico Rosberg of Lotus Renault and Mercedes, respectively, could do on track this year.  If you have followed F1 even since the beginning of the 2011 season you know that Kubica was seriously injured in an unfortunate rally car crash back in February; however he was recently released from the hospital and is reportedly eager to get back in his F1 car as soon as possible.  His replacement Nick Heidfeld scored a podium finish in Malaysia though, Nico Rosberg's last podium was at Silverstone in 2010, tying his best finish of 3rd place. (photo courtesy of Getty Images Europe) which paired with teammate Vitaly Petrov’s 3rd place finish in Australia shows that Lotus Renault has a car that can hang with the big three at the top.  My fingers remain crossed for Kubica and a full recovery for him though so he can get back in the driver’s seat someday.

Rosberg has always had the talent but in my opinion still needs something to help him gel it all together.  And he hasn’t had any help from a bumpy season start either.  It was unfortunate that he finished the first race in Melbourne with a retirement after Williams-Cosworth driver Rubens Barichello collided with him (on a foolish, late dive on the inside of Rosberg attempting to overtake him in a tight turn).  And though he finished 5th in China he didn’t drive a particularly great race in Malaysia, finishing only 12th.  to Now that he has hopefully started to settle into his car, this year I will look for him get better acquainted with the podium, snag some good points in the championship race, and – dare I say – maybe capture that ever-elusive first race win?

As for the surprise driver not originally on my radar – Force India and Formula 1 newbie Paul Di Resta of Britain.  In both Australian and Malaysian races, he snagged a 10th place finish after starting 14th and has displayed a lot of promise even after just three races.  He may not have the team this season to challenge for race wins, however he does have good race smarts and I’m anxious to see his skills as an F1 driver develop over the season.

An Epic Day in Austin, Texas

260 days. That is how long curious Austinites, die-hard F1 fans and everyone in between had to wait since the first F1 USGP Press Conference in July 2010 and this week's coming out party in Austin, Texas. In Tavo's defense, to say they have been busy would be an understatement.

We arrived at the Palmer Events Center on a typical April afternoon in Austin: 80' F (27' C), sunny with a few clouds in the sky, and so many people frolicking about in the neighboring Zilker Park, you begin to wonder if anyone works a typical 9-5 job in this town. As evidenced throughout Austin's cohesive, collaborative, laid-back yet get-down-to-business vibe, we passed by the sunny fun-loving people in the park and walked into the Palmer Events Center, where we were transported to a high tech press conference with a platform for innovation and excitement, and some cool backdrops. The stage was bordered with two giant screens looping some new and some familiar snapshots of Austin; the Williams F1 car served as a focal point and photo op; and about 100 media and invited parties began to fill the room.

We mingled, ran into our friend USF2000 Driver Rodrigo Sanchez, met a few new folks and took our seats behind the "Reserved Row," not knowing who would join us, but impressed when we were joined by Del Valle School Board President Richard Vasquez, Austin City Manager Marc Off, Texas Rep. Eddie Rodriguez, Texas Sen. Kirk Watson, Austin Mayor Lee Leffingwell (hard to see from this angle) and Council member Mike Martinez.

SPEED TV's iconic Bob Varsha welcomed everyone and noted that he had visited the construction site and was "impressed with what was being accomplished at the track site." Before introducing the founding team on stage, Red McCombs, Tavo Hellmund and Bobby Epstein, he also shared his newfound love for the city of Austin, and shared our sentiments that it is an active and entertaining town supported by the welcoming and fun-loving people of Austin.

You may recall that McCombs and Epstein were announced as the major financial backers at July's press conference and Tavo is the ring leader in this entire project. McCombs quickly took over and before announcing first order of business, the naming of the track, he reminded people of the scale and magnitude of this project, equating it to "a SuperBowl every year" for the city of Austin. There has been so much buzz around this press conference in the past week, including speculation about what was going to be announced, that we were confident a title sponsor would be named, thereby revealing something of the sort: "The AT&T Williams Momentum Park." That was my calculated guess because AT&T is headquarted in Texas and has strong business and historical ties to central Texas, that Williams F1 car keeps popping up, and Momentum Park was a name that was referenced via some online research.

Alas, McCombs, Epstein and Tavo revealed the track as "Circuit of the Americas - Home of the World Championships, United States," or "COTA" for short. I've heard some mixed reviews of the name, but the thought behind Circuit of the Americas was to tie in the United States with Canada, South and Latin America, where I think F1 fans might rival US F1 fans in number. I'm unable to embed the video here, but SPEED TV just posted a great 8 minute+ video of the highlights of the press conference. If the full press conference is published, we will share that video with you in the future. For now, you can watch the SPEED TV video of this F1 USGP April Press Conference by clicking here.

McCombs then invited Steve Sexton, F1US and now COTA President, to the stage and Steve also shared Varsha's sentiments of the warm welcome he has received as a new Austin resident. Then the discussion transitioned from the "Who" to the "What and Where." This is not just a race track, folks. The Circuit of the Americas is a destination: a high-end, multi-purpose development that has grown from 970 acres to 1,100 planned acres. Tavo began to paint a clearer picture of what we can expect at the Citcuit of the Americas:

  • 40,000 square foot, 3-story tall conference center bordering the 300 yard pit area
  • 14 executive suites, each 3,600 square feet with elevators, kitchens, latest A/V gear, high-speed connections and capacity for 75 people each (to be used by teams and sponsors on race weekends for meetings and hospitality)
  • Main grandstand includes luxury suites for business entertaining and capacity of about 750, including commercial kitchen and cafe
  • Media and conference center - business conferences, seminars and receptions, and converting to international media center
  • 500-person banquet hall (private or corporate dinners and nonprofit fundraising galas)
  • 5,400 square foot Medical Building with year-round use as a training facility (professionals and students) and converting to trauma care center for driver-athletes
  • Live music entertainment venue during race and non-race weekends, including indoor and outdoor space, and spanning the equivilent of 3 football fields wide with a capacity of 35,000
  • 22-story Observation Deck providing breath-taking and memorable views of the destination set amidst the gorgeous Texas Hill Country
  • Entertainment and festival venue with capacity of 35,000

This article, "Circuit of the Americas Partners with Texas Schools," is a great overview of the educational institutions that have jumped on board with COTA and their specific roles "linking classroom learning to practical application work." We are really hoping to hear that Austin's own University of Texas at Austin and Texas State University-San Marcos are also jumping on board!

Tavo continued to highlight the business and economic impact of the facility not only during this fast-paced construction phase that we are currently in, but also the sustained opportunities for local and global companies for the duration of the 10-year contract with Formula One Management and F1 racing:

  • Agreement with Austin Energy to build a new energy sub-station in Del Valle
  • Research and development opportunities almost solidified with two large auto manufacturers
  • Potentially 1300-employees tied to the multi-purpose facility
  • Construction expenditures alone of over $400MM, with a focus to keep 80% or more of that in the pockets of local Texan businesses
  • In addition to plans for on-site retail, the COTA team is in talks to bring a major hotel developer to the development
  • In the course of a single F1 race weekend (which, as we know, is only 3-5 nights out of the facility's 365 days of planned business), you can expect 300,000 guests to spend 3-5 nights in the Austin and surrounding Central Texas areas and spending an average of $1400-1600

Tavo then shifted the focus back to the "Who and What" by introducing two icons in an equally exciting motorsport field: 1993 World GP Motorcycle Champion Kevin Schwantz and 2010 MotoGP "Rookie of the Year" Ben Spies. Schwantz made the highly-anticipated announcement of the addition of MotoGP motorcycle racing to the circuit's lineup. MotoGP is to the world of motorcycle racing what Formula One is to the world of automotive racing: they are both the cream of the crop in their respective fields; partnering the highest advancements in technology and innovation to deliver non-stop excitement to their large international audiences. The introduction of MotoGP's partnership with The Circuit of The Americas facility was met with energetic support from the crowd as Schwantz also reported a 10-year agreement was met to bring MotoGP to Texas from 2013-2022.

While I was live-tweeting snippits of the press conference via our Twitter feed, I heard Schwantz ask Spies "How excited are you to be able to come and race in Austin in 2013?" His response was "Very!" and I think you can expect to see an expansion of our COME AND RACE IT© product line to show our support of MotoGP's introduction to the Texas lineup.

As the press conference wrapped up and we were directed to make our way to the shuttles leaving for the construction tour of the facility, we snagged two great interviews with Bob Varsha of SPEED TV and Christian Epp of Tilke Engineering. You can enjoy them on our dedicated Press Conference page or via our Vimeo Channel.

For all high-def photos and official facility renderings, check out our Gallery.

Next up from us: our recap of the site tour, and hopefully next up from COTA: the "When" and more announcements on the "Who" regarding this decelopment of epic, Texas-sized proporstions.

In the meantime, tell us what you thought of the Press Conference and enjoy the first-ever video of the drive up Turn 1 at The Circuit of The Americas!

On Location at the Circuit Of The Americas from The Austin Grand Prix on Vimeo.

 


 

 

Exclusive: Interview with Senna Director Asif Kapadia - #SENNAxSW


On Sunday I got the chance to sit down with Kevin and Asif to talk about how social media has affected the release of the movie, our growth of The Austin Grand Prix, and the Formula One community. The Social Media Club House at SXSW in Austin, Texas was the venue, as Social Media Club hosted a full four days of live Ustream broadcasts from the house. We had hoped to patch in the film's writer, Manish Pandey, to join us in the discussion but were unable to do so. Enjoy...

Exclusive: Interview with SENNA Director Asif Kapadia from The Austin Grand Prix on Vimeo.

 

Behind The Scenes Gallery

 

Exclusive: F1 Design Studio by UT Architecture

Tavo Hellmund spoke recently at the TEDxAustin Conference  emphasizing the impact the completed F1 Facilities will have on the local community by pursuing an approach of long term sustainability of the region.  This will be accomplished through the implementation of not only the race track, but also the year round calendar of events which will include an emphasis on education.UT Architecture Students observe collegue during her review  Though Tavo and most Austinites might not know it yet, the impact on the educational community has already been positively effected even though the facilities aren't even built yet.  A design studio consisting of undergraduate students from the University of Texas at Austin School of Architecture recently explored the potential for track designs and hotel facilities at the track site. 

UT Architecture Student Valerie Lyall explains her track design concept to a guest review panel

As some of you may know, I am a graduate student in the Masters of Architecture program and spend every waking moment in studio when I am not working hard to bring you the latest on The Austin Grand Prix.  Though I was finished with my studio I was listening in on other reviews and stumbled upon theirs and snapped some pictures.  Though I didn't get a chance to really get involved in the discussion, I set out to get connected with the students and professor about their work.

Guest Reviewers included Professor Uli Dangel (right), who worked on the TAG McLaren Headuarters in Woking, England while with Foster+Partners

The studio project was coordinated by Larry Doll, Associate Professor at UT Architecture, and was a 5 week intensive design studio about developing a code within existing tracks from the 2010 season to help formulate a new potential design for the Austin facilities.  The students then completed their project by proposing a new hotel to be located on the area and chose where and how to integrate it into the complex nature of a their track designs.

Students Brittany Milas and Kim Villavicencio (that's right boys, the girls love this F1 stuff too) where kind enough to offer their designs to us to share with our audience in a hope to raise awareness of the kinds of values and discussions that go into designing a F1 facility.  Brittany worked with the Turkey Grand Prix and Kim with Brazilian Grand Prix track as their initial research into how the variation in track characteristics determines the unique conditions for the drivers and the fans. 

Kim Villavicencio explores G-Forces as the design code for a new track in AustinEach student's work focused on their new "code" derived from their studies of factors such as elevation changes, g-forces, radii of turns and others.  The solutions proposed by the students began to quantify why the Belgian Grand Prix (SPA) elevation change is so critical, or how the Brazilian Grand Prix (Interlagos) simplistic plan achieves difficult handling conditions because of its compound curves.  The solutions were all amazing in their own right, attempting to quantify the specific character that makes each track so special and what it means to create the new American F1 identity through the track design.

Brittany Milas designs a cantilevered hotel over her track design

All of the questions raised by these talented and ambitious young designers exemplifies the amazing technical complexities of this amazing sport.  Through just a five week program, they raised new questions about the concept of track design and may well have discovered a new way to create a new facility around the world. 

Though modest in scale, this project signifies that the F1 facilities has already and will continue to positively impact the lives of countless other young Americans as they look to Formula 1 as a source of inspiration for their dreams and future careers.

more images in the gallery

The Austin Grand Prixtm will continue to bring the latest news on the local influence felt by the new track development in features titled "Community Impact." Please respect the ideas and designs of the students as we have received their exclusive permission to highlight their work for this post.