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Community Impact

A Tour of COTA with Tilke Engineering

 

// Background

Recently, we had the pleasure of being welcomed out for a private tour of Circuit of The Americas by the designers of the track, Tilke Engineering. Since the Topping Out ceremony just a few weeks ago, the buzz around Austin and the motorsports industry is that Austin is shaping up to be a great venue. In just one short year, the project has completely transformed from a quiet piece of land into a busy, complex, and well-oiled machine.  Hundreds of workers help the project move along at impressive speed, achieving milestones weekly and transforming the landscape into a world-class facility.

The most current milestone for the project is the first stages of the asphalt which are currently being poured.  Running ahead of schedule according to the sub-contractor in charge of this portion, they have begun laying down the initial sealant to the track, the first layer of the asphalt composition which sits on top of the gravel.  Approximately 20-25% of the track has this sealant in place and the crews are moving along to complete this in the coming weeks. The track itself will receive three layers of asphalt before it's completed, with each layer being blended, cured and leveled to intense specification.  This process will commence over the next few months as the team plans to have the track complete in August.

// The Tour

For the tour, we discussed the overall plan and and design of the track atop turn one, looking across the whole project and observing the grandiose turn one.  Next, we rode around the track for the first time, seeing each turn and getting a complete view of the entire project. As Kerri said it in this article, and I'll say again, the magnitude of this project is immense and truly stunning. Standing from a top turn one gives an unparalleled perspective of COTA, however, nothing beats driving along the same path that will host the world's best motorsports series and their drivers.

Our tour continued from turn one around the entire track where we stopped to take some photos and talk about the specifics of the area. I was particularly excited about going out to turn 11 and traveling down the back straight to turn 12.  At just over 1 Kilometer, approximately 5/8th's of a mile, the back straight is long and has a nice slight right slant to it in addition to some mild elevation change. Cars entering turn 12 will be passing each other at 200mph, making the area around turn 12 an entertaining place to watch the race. 

We observed the crews working on turn 15 before we moved back to the paddock building to walk around a bit and see what's changed.  Already the exterior stucco and stone cladding is being applied on the media center and the west end of the paddock building.  Just behind the paddock, foundations for the team buildings are being poured as well, none of which were even started even just a few weeks since the Topping Out ceremony.  Overall, the activity around the paddock and main grandstand is contagious, and already I could hear the sounds of cars coming off of turn 20, heading down the main straight.

In a little over six months our Inaugural Formula 1 race will commence at Circuit of The Americas, making the reality of the project even more exciting.  We'd like to give an special thank you to our tour guides from Tilke Engineering for inviting us out for an exclusive tour of Circuit of The Americas.  They provided immense knowledge of the project, sharing with us the difficulties needed to overcome the soil conditions on the site and the techniques and expertise they've brought to the table after working on several recent Formula 1 facilities.  As a student of Architecture, this was a real treat for me, learning more about the technical specifications and strategies used to construct this track.  I'm thoroughly impressed with the Tilke team and their commitment to the project from day one, we definitely have the right guys on the job here in Austin.

 // Lots More Photos In The Gallery

 

Austin Pit Stop - April 27, 2012

205 days until the Inaugural Formula 1 United States Grand Prix! Let's see what's going on in Austin.

// Austin Impact

 The pits at K1 Speed Austin!K1 Speed, the premiere indoor karting track with locations throughout the US, opened the doors of their first Texas location today. Based on the responses we've seen online, this is the Austin hot spot for all racing enthusiasts! Check out their Austin Facebook page for more details. Our friend, Caulen Lauria, got behind the wheel and set the current fastest lap time at 28.134. Here's what he had to say:

The track, the karts, the people, the organization and the atmosphere are fantastic! They were running a shorter track layout though to accommodate 5 races in an hour. The electric karts are wicked fun. K1 Speed is one of the coolest places in Austin!

Planning your Austin trip and wanting to create some truly memorable experiences? Check out the recently launched Formula Austin venture between Anne Fish and Andy Fish. I recently spoke with Anne at one of our events and her passion for Austin and excitement about F1 coming to town were infectious. Pit Pass even took notice.

Last week I attended the Formula Expo Launch Event and learned more about an Formula 1 expo planned for June 15-17 in Austin. We'll have more to share on this exciting venture in the coming week. In the meantime you can check out their website here.

Pre-asphalt is being laid down at Circuit of The Americas. Here's a sneak peak:

Pre-asphalt being laid on the incline to Turn 1 at Circuit of The Americas - April 20, 2012// F1 Rumblings

Were you planning to go to New Jersey next year? Some recent comments from Bernie have people checking their calendar - did he say 2014!? Read more here.

Tavo says he's still seeking ownership shares at Circuit of The Americas however McCombs says he's not selling.

Formula GP Experience with Circuit of The Americas and Pirelli TiresCOTA also announced a fun partnership with Pirelli tires, the exclusive tire provider for F1. They will go on a cross-country tour of sorts to share the excitement for our November race and offer exciting fan experience opportunities!

// Other Recent News

Last week we spoke to UT Marketing Students and co-hosted a lively networking event with EuroCircle. What will May bring? Stay tuned for announcements next week.

Austin International Scenes Join Forces

// Overview

Last Thursday we joined forces with EuroCircle, the largest international networking group in Austin, to create a new networking opportunity for Europeans and F1 fans.

The welcoming patio at Paggi HouseKevin and I were first introduced to EuroCircle last August at a downtown happy hour at Hank’s Garage, across the street from the Four Seasons Hotel. We really enjoyed meeting such an outgoing and diverse crowd of people that had so much to share. Since then, I’ve attended more EuroCircle events as they are always at the best downtown locations, such as the W Hotel in Austin and Paggi House-an upscale Austin restaurant with ambient patio space, amazing food and a lively and engaging bar scene.

// French Influence in Austin

Our co-host was Ms. Allison Berguin, a friend that shares a mutual interest in motorsports but is more seasoned in motorcycles than I am (we joke that I am getting my motorcycle license this year; I believe she is holding me to it). I have been learning more about MotoGP from Allison, who is originally from France but has been living in Austin for the past 6 years. She is an avid motorsports enthusiast who was introduced to MotoGP by attending her first race in Indianapolis back in 2010. Since watching my first MotoGP race last year I’ve been working to learn more about the sport and have fun while doing it. Allison has been a great teacher and I know she is really excited about all the motorsports events that are coming to Austin, but we’re both keeping our fingers crossed that the MotoGP contractual issues are resolved with COTA as we will be some of the loudest cheerleaders in Austin for this series!

// Background on EuroCircle

Kaisa Kokkonen, Founder of EuroCircleEuroCircle was founded by Kaisa Kokkonen, a Finnish lawyer who moved to New York in 1992 feeling burnt-out and somewhat bored after a ten-year legal career. When she moved to New York the Internet was still in its infancy. She wanted to create an informal community for European professionals & Europhiles – married or single – and it has now grown to more than 100,000 members. With no political, religious or ethnic affiliations, EuroCircle is a place where you can exchange ideas, tips, professional contacts, make friends and more. You can meet people offline at local events or online through the membership features.

After more than 10 years and thousands of events in hundreds of cities, EuroCircle now welcomes and attracts professionals and expats from all over the globe, from London to Los Angeles or New York to Johannesburg. Learn more about EuroCircle by visiting their website, or searching for Facebook groups specific to your city of interest (e.g. EuroCircle Austin, EuroCircle New York, EuroCircle Barcelona).

// Successful Event

Kaisa enjoyed the event and had this to say:

EuroCircle and the Austin Grand Prix was definitely the right kind of mix...the diverse mix of Europeans, other expats and local F1 fans were busy sharing different ideas in perfect harmony. Allison, Kerri and Kevin were great hosts meeting and introducing everyone around. Icenhauer's as a venue is a bit different that suits well for many Europeans' tastes.  It is slightly more upscale, very modern and simple with great outdoor space both in the back and front of the "cottage" along the trendy Rainey Street.  I am sure this will be on the of many joint events with the Austin Grand Prix and EuroCircle - after all F1 is one of the most watched sports in Europe.

Allison with Marco Simoncelli at MotoGP in Indianapolis 2010. RIP MarcoAllison Berguin added:

The first joint event between EuroCircle Austin and The Austin Grand Prix was a great success. Icenhauer's kindly let us use their space to accommodate over 100 people! The reunion of both groups made a powerful impact on members of each group. EuroCircle brought many Europeans and people with interest in the European culture. The Austin GP brought avid F1 fans and people who want education in regards to this new thrilling sport coming to Austin in November. Conversations were fluid as each person had a story to share and to teach. I am already writing down ideas for our next event! Hurrah!

Thank you to Allison, Kaisa and Icenhauer’s for all of your work in making this a successful one-of-a-kind event in downtown Austin. As Allison said, we are already planning our next event, so sign up for our Newsletter to stay updated.

Guest Lecture at The University of Texas at Austin

Last week I had the pleasure to speak to two of Professor Herb Miller's undergraduate marketing classes at The University of Texas at Austin ("UT").

I started off by asking the students who in the lecture hall was already familiar with Formula 1™ and was pleasantly surprised with about 30-40% of the class raising their hands. I went on to discuss a brief history of the sport and share some heart-pounding sounds and sights of F1. They were early classes so if the students had missed out on their morning coffee, that surely awoke their senses. I then spoke about what The Austin Grand Prix was doing for Austinites and international motorsport fans, and how we've used social media to grow our business.

Professor Miller added:

I have become a Formula One  fan over the last year and a half and I wanted to expose my students to a sport that is the most watched sport in the world. I also wanted UT students (10% of which are international students and are more aware of F1 Racing), to see the value of using ‘social media’ to market and expose the world to this exciting sport and the upcoming November 2012 Austin Formula One Race. I constantly tell my students that marketing is key to the success of any venture or idea and The Austin Grand Prix.com is using a very popular medium to market and expose the sport to Austin and the world community.

It was great to connect with so many students and spread awareness within the collegiate community. The Formula 1excitement continues to grow in Austin!



New Williams Livery in Austin Today

What are you doing this afternoon? If you'd like to check out a Williams Cosworth FW33 with updated livery, then keep reading.

The Williams Cosworth FW33 on display at the Four Seasons Residences. Image by Four Seasons Residences AustinThe 8th Annual Downtown Living Tour, by the Downtown Austin Neighborhood Association, is taking place today. It is a self-guided tour of multiple downtown residence venues. Here's what they have to say:

Fans of architecture, exterior and interior design and décor will see the makeup of downtown with historic buildings like the 1882 Graeber house renovated into a 4,600 sq. ft. urban home by the late, renowned architect David Graeber, juxtaposed with newer builds like the The Four Seasons Residences on Lady Bird Lake (VIP only), and small-footprint, affordable units like The Railyard Condominiums. Get inspired by the use of space and experience city living!

Online sales are over, buy you can still get your wristband for the April 22nd 2012 Downtown Living Tour!  Please come by our registration desk at the Buttrey Building at 107 W. 6th St.  We'll be selling wristbands for the tour between 11:00am and 2:00pm.  Click HERE to learn more.

Send us your pics with the Williams FW33!

Great Race, Great Friends, Great Watch Party

// Downtown Watch Party

Our eleventh watch party in downtown Austin was hosted by Lavaca Street Bar for the Chinese Grand Prix. As with all of our events, there's always a very strong mix of new visitors, averaging around thirty percent over our events this past year. Sunday's event was an exception, with nearly fifty percent of the 75+ attendance visiting the downtown watch party for the first time ever. 

This great balance of old and new fans is making a great conversational environment, allowing those of all knowledge levels to participate and feel welcome. Our more seasoned fans helped to welcome newcomers to the sport by offering advice and sharing their experiences with each other. Most conversations in the room, if not about the exciting race itself, usually focus on individuals sharing their first race experience or excitement for the future GP in Austin.

With a great crowd in attendance, the energy was right for the stunningly entertaining Chinese GP. We all helped congratulate Mercedes GP driver Nico Rosberg on his first win in the sport and Mercedes' first win in 57 years as a factory team. The race had all of the elements to make for great viewing, so good company to watch with on a Sunday afternoon make it all the more enjoyable.  

// Lavaca Street Bar

Our guests raved about the Chinese-themed food provided - fresh egg rolls, savory pots tickers, teriyaki flavored wings, ribs that rival the best local BBQ joints and a fresh noodle & veggie mix. It's no surprise everyone enjoyed the food; Lavaca Street's menu is being redeveloped by Casey Fannin, an amazing chef and close friend of Tyson Cole of Uchi and Uchiko restaurants. If you didn't know before enjoying the fare, it was evident after as the food was delicious!

At the end of the race we raffled off a copy of the SENNA movie DVD and a movie poster to continue to spread the word about this amazing film.  If you haven't seen it, check out the trailer here and rent it on Netflix or buy a copy here. Congratulations to Kärt Klein; enjoy the movie - again! (She has seen it before and is a big fan!)

A very special thanks goes out to DNA Events for their production expertise and support to help make this event possible.  In addition, a special thanks to Premiere Party Central for their donations of the chinese-themed table decor, and thanks to Paul Walhus of Spring.net for stepping up as our photographer at the last minute.

// What's Next?

We're already back in planning mode for our next watch party. We've decided to focus on a hand-picked number of watch parties this season in order to create truly engaging fan experiences. But you won't have to wait long to see your F1 friends and meet new Austinites!

Tomorrow, Thursday, April 19, we're hosting a joint happy hour with EuroCircle - "a free informal community for expats and Europeans or Europhiles." Come celebrate the diversity of Austin at this international networking event and learn about Formula 1™ coming to Austin. Join us back at Icenhauer's tomorrow night from 6:00PM - 10:00PM for networking and mingling over cocktails and light hors d'oeuvres. Icenhauer's is located on the famed Rainey Street and you will feel truly welcome in this renovated 1895 home with an expansive patio and cool drinks!

Icenhauer's - 83 Rainey StreetWhat: Happy Hour with EuroCircle and The Austin Grand Prix

When: Thursday, April 19, 6:00PM - 10:00PM

Where: Icenhauer's, 83 Rainey Street, Austin, TX 78701

Why: Let’s celebrate the diverse crowd that Austin welcomes and embraces as well as the fantastic arrival of F1 in Austin!

Hosts: Kaisa Kokkonen (EuroCircle), Allison Berguin (France) and Kerri Olsen (The Austin Grand Prix)

Cost: Free

Parking: On surrounding streets and a pay lot where Rainey Street intersects with Driskill Street

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